Before constructing my advert, I realised that I wanted to relate my advert to my digipak. So really I wanted to have them both following the theme of happiness and joy. I also thought about having an image from my music video, as people would be able to relate the two together.
Like real artists I want to include a picture/image to which people can recognise as being my 'image' !For example, Jessie J's album 'Who You Are' advert gave a feeling of what her videos were like and what her songs were like. The advert suggests attitude and fierceness, which is what her first few songs were about !
I will also include, the places where my 'fans' will be able to buy my album! For example, HMV, iTunes, Spotify.
In order to construct my advert, I used a website called PicMonkey, which allows you to create professional looking photos, for free. Plus it was really simple to use!
I firstly cropped the image as I wanted to cut out some of the needless background. Then I altered the colour and brightness of the image, just because I didn't like the fact that it would just loo like a picture I had taken in my back garden! (which it was). Although, at this point, I had changed very little about the image I began to like it already, as it now began to look more professional.
I then added a frame in the style of a polaroid as I really like the nostalgic feeling of a polaroid camera. I also believe that polaroid's would bring all different ages to this advert, as an older age group would be familiar with the polaroid, and may enticed them to buy the album, or look into the artist. The advert may bring younger audiences because they may be interested in what the polaroid is, and what this makes the artist like. After adding the frame, I went on to add the text. I decided to use a font in a handwritten style, as again this would add a personal touch to the album. After adding all the text, I didn't feel as if I had completed my advert, after messing around with different things, I found a smiley face. Originally, I had planned to put the smiley face in the bottom left corner of the advert but, I still wasn't happy with it. So I moved it around, and then placed it over my face, which I really did like. Firstly because with my age hidden, this doesn't necessarily give the impression that the album is only for a certain age group. I also liked the placement of the smiley face because, in my opinion, the advert now says that whoever you are, you can be happy!
Not to blow my own trumpet, but I am really pleased with my advert, just because I feel its gives off a personal feeling, and says that anyone can enjoy the album !!
This was my original image:
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I firstly cropped the image as I wanted to cut out some of the needless background. Then I altered the colour and brightness of the image, just because I didn't like the fact that it would just loo like a picture I had taken in my back garden! (which it was). Although, at this point, I had changed very little about the image I began to like it already, as it now began to look more professional.Not to blow my own trumpet, but I am really pleased with my advert, just because I feel its gives off a personal feeling, and says that anyone can enjoy the album !!
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