Audience Research

Audience Research

Audience Research is the best way to find out specific information from particular groups of people. 

1. The definition from Collins English Dictionary website:
2. research into the make-up and habits of the audience of a particular television or radio programme or network.
3. 
   

A popular form of audience research is a 'vox pop', or 'vox populi', which is common for news programmes, involves the reporter going out and interacting with the public to find out their opinions of certain topics. The only drawback of a vox pop is that if its conducted in a certain area, you may only receive information from certain groups of people. For example, Middle Aged Business Professionals, may give very similar answers, therefore there won't be a variation in the vox pop findings.

In this particular vox pop, the film crew want to know who the public think Jesus is? Despite this not being, in any way, shape, or form related to music videos, it does however highlight the variation of answers this form of audience research provides. From about 8 different people we get some real different answers, but we some of the time get similar answers, but that helps identify certain groups to having similar ideas.

Another way to conduct audience research is surveys. A survey is the general view, or description of someone or something. A survey is effective in conducting audience research as, in my opinion, if the survey is anonymous, then some people may be more honest, as there is no backlash, or embarrassment from their opinions, views. However, a survey may have some negatives to it, as i believe, when it comes to putting opinions onto paper some people may find it difficult, and therefore would find another form of audience research easier.

Another way to conduct audience research is a focus group. A focus group is of people assembled to partake in a discussion, that provides feedback. A focus group is a good method as it allows you to get your point across clearly, as sometimes questions are difficult to explain on paper, but if we are face to face, we can explain things somewhat easier. The only negativity of a focus group is, some of the participants, in the group, may not want to be completely honest, therefore not achieving a complete accurate set of results.


If you would like to participate in my survey, please go to the following:

https://www.surveymonkey.com/s/VL6SX5T