Jamie Thraves Case Study

Jamie Thraves Case Study

Jamie Thraves is a director, who started out making short films at University. Thraves used one of his award-winning short films for a way to get into the business, with the video production company Factory Films, He began by shooting three very low budget music videos, costing around £5,000 each.

All of Jamie's music video that he constructs all have something in common, this being that they all tell a story. Thraves uses this to connect with the emotion of the lyrics. 

Tom Odell's 'Only Love' music video is the most effective when it comes to connecting the music video with the lyrics of the song. Filmed in one take, the vide shows arguments building up throughout the song and shows, the whole way through, large amounts of emotion and drama.

Coldplay's 'The Scientist' connects deeply to the lyrics and explains what the song is about, through the video. The video portrays that the protagonist has messed things up, but has no way of explaining how as it was against reason. However, he wanted to explain what he did with science and reasoning but he can't because his love doesn't work like that.
As this person means everything to the protagonist, he wants to start over, but his love believes that there should be something to explain it. Thraves creates the music video of the lead singer singing forwards, whilst everything else is going backwards.
This is an extremely clever video as it explains the meaning of the song; wanting to start again so therefore he go's back in time, as his explanation continues through the video. Throughout the video it appears as if the protagonist is running away, until it is made clear at the end, when we see how there was a car accident and the woman is severely  injured, and the protagonist is running to get help. The very end shows how the protagonist continues going backwards to when he and his love are happy again, starting their relationship again.


Jamie's Tips
Use the lyrics; but don't be to literal
Go with the emotions of the lyrics