Purpose Of A Music Video; with reference to Synergy

Purpose of a Music Promo Video with special reference to

Synergy

Purpose;

Promotion/Publicity

Make money - increase sales

Synergy (

the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.)

The music video exists as only one strand of a multimedia campaign, and is just one way in which a song is promoted.

The music industry as a whole has a relationship with a number of different media; Radio, Television, Print Media (articles etc.), Film, New Media( social media etc.).

There is often a clear sense of synergy across a number of platforms eg Film.

For Example;

Bryan Adams - (Everything I Do) I Do It For You, Robin Hood Prince Of Thieves

Analysis

In this video, we see many scenes of the film intergrated into the video, along with parts of the singer, Bryan Adams. Also the video is on on the same, or similar, location to the film, 'Robin Hood Prince Of Thieves.'

  

  

 

 Adele - Skyfall, Skyfall

Analysis

In this music video, it is solely scenes from the movie shown. Never is the singer, Adele, shown, this could possibly be because Adele, a larger lady, does not fit the image of the 'Bond Girl' slim and attractive.

In both of these music videos the music videos, it very much promotes the film, particularly in 'Skyfall by Adele'.

Music videos can also promote television shows.

For example, the television show 'The Choir', arranged a choir of 'Military Wives' (women whose husbands serve in the Armed Forces). For this choir a song was written, and when the music video, consisted of clips from the programme, as well as including the choir singing.